Jan Schallaböck
This fellowship targets consumer-centric privacy by design in international standards work. Moreover, the Specific priorities, gaps and challenges identified are:
- Consumer trust and privacy gaps: Fragmented practice and fast-moving online services erode user trust; legal principles (e.g., privacy by design, accountability) are not consistently translated into usable, testable requirements.
- Stakeholder involvement: Consumer organisations and SMEs face high barriers to engage in lengthy, technical processes; national mirrors vary widely in how consumer voices are integrated.
- Skills & usability deficits: Lack of shared patterns (consent, transparency UX, data control) and uneven digital skills hinder meaningful participation and compliant implementations.
- Landscape fragmentation: Overlapping activities across SDOs make it hard for newcomers to find entry points, slowing delivery on e-privacy, safety, and transparency outcomes.
How the fellowship addressed these
This fellowship supports my engagement as the chair of Chair of ISO/IEC JTC 1/SC 44. The group’s Strategic Business Plan (SBP) aims to respond the the challenges identified above in the following manners:
- Th TC establishes an inclusive, modular work approach that supplements ISO 31700-1 with smaller, technology-/sector-specific deliverables—lowering thresholds for participation and speeding time-to-impact on safety, transparency, and e-privacy.
- Low-threshold stakeholder mechanisms: Communications/outreach plan and light-touch consultation formats to systematically bring in consumer groups and civil society, aligned with ISO/COPOLCO and relevant liaisons.
- SME: A stepwise, outcome-oriented approach envisaged in the SBP to accommodate different maturity levels and resource constraints, easing adoption by SMEs.
- Early scoping of verticals: Following the September 2025 SC 44 meetings in Kunming, first preliminary work is being initiated with additional verticals to follow.
The fellowship addressed this through structured moderation, bilateral liaison efforts (e.g. SC 27, SC 37, SC 42, OECD, TACD), and the development of participation tools that lower the threshold for stakeholder input. In the long term, systematic integration of consumer needs into technical standardisation will create both societal and economic value—opening opportunities for European SMEs and civil-society actors to co-shape usable, rights-based privacy-by-design standards.
Consumer trust and transparency: By developing modular, user-centric privacy standards (ISO 31700 family), the work enables individuals to better understand, control, and contest how their personal data are used across digital services.
Fairness and due process: Standardising transparency and accountability mechanisms strengthens procedural safeguards for consumers and ensures consistent respect for rights across jurisdictions.
Inclusion and accessibility: SC 44’s stakeholder model - outlined in the Strategic Business Plan - lowers participation barriers for consumer groups, NGOs, and SMEs, thus widening representation in global ICT standardisation.
Digital skills and awareness: Reusable guidance and patterns developed under SC 44 support capacity-building for both implementers and end-users, contributing to digital-skills and literacy objectives in the EU.
Socio-economic resilience: By reducing compliance costs and promoting interoperable privacy solutions, the standards ecosystem strengthens the competitiveness of European SMEs while reinforcing consumer rights and social trust online.
In sum, the fellowship advances a human-centred digital transformation, where privacy, transparency, and usability become intrinsic features of technology design—helping to operationalise European values of trust, accountability, and fairness in the global digital economy.