Sebastian Posth

• ISO/DIS 24138 – ISCC – International Standard Content Code

Artificial Intelligence

The ISCC will support SMEs, i.e. creators, media organisations, retailers, platforms, collecting societies and other stakeholder from all media sectors in Europe, to claim rights to copyright protected works, prevent misappropriation and abuse online, to provide metadata and rights management information, support identification and authentication of original content and counter fake news and disinformation.

One relevant use case for the ISCC is that it supports creators and rights holders to make declarations of digital media content together with proper metadata and credentials. This way, users and or online platforms can verify digital media content online, identify original content or distinguish it from disinformation and fake news.